Logo Design for the City of Whittlesea

Client: The City of Whittlesea.

Brief: To develop a logo for the City of Whittlesea’s Ignite program. The logo objectives include introducing the Ignite program to the community and stimulating new local business and attracting participants to events.

Result: This design uses the light-bulb as a symbol of innovation and creative spark. geometric lines inside the light-bulb lend energy to the design. The arrow which points up symbolises growth whilst also pointing North which references the City of Whittlesea’s geographic location. Depth and illumination has been portrayed through the use of subtle gradients and the colour palette is based on the City of Whittlesea corporate colours. Finally, the design is anchored with clean and contemporary typography.

Skills: Logo Design, Layouts, Illustrator, InDesign.